Best Practices for Using YouTube to Market Your Properties

Video marketing is an underrated strategy to market your properties. It’s a great way to show off the features of a property in an engaging and visually appealing way, and it’s also a great way to reach potential tenants who may be searching for properties online.


With youtube being the most popular online video platform, it’s a great way to reach a broad audience with your video content. Many advertisers choose to advertise with youtube because it is free, and there are no limits on advertising. You can target specific audiences from different demographic groups, such as anyone between 18 and 65.


In this blog post, we’ll go over tips on how you can get the most from YouTube to market your properties.

Create a Dedicated Youtube Channel

As we mentioned before, youtube offers a great way to target specific audiences with your content. You can use the platform’s built-in advertising tools to target viewers based on location, age, gender, interests, and more.

When you’re creating your videos, keep your ideal tenant in mind and tailor your content accordingly. For example, if you’re marketing a property that’s perfect for families, you might want to create a video that highlights the property’s family-friendly features.


On the other hand, if you’re targeting young professionals, you might want to focus on the property’s convenient location or its modern amenities.


Utilize Keywords in Your Videos

As with any content, keywords are essential when marketing your videos. When potential tenants search for properties online, they will likely use specific keywords such as “apartments for rent” or “house & lot for sale.”


Including these keywords in your videos will help ensure that your content is more easily found by those searching for it. You can include keywords in the title of your video, as well as in the description and tags.


Create a Pitch Video

A video pitch video is a way to market your properties on YouTube. These videos are usually short and have an introduction that introduces the viewers to the business.

The purpose of these types of videos is to give viewers an excellent first impression of what the company is about, who they are, and what they offer. This can help build trust with potential clients, which is essential in the real estate industry.

When making a pitch video, make sure to:


– Keep it under two minutes: You want to be able to get your point across without boring the viewer.

– Start with a strong hook: The beginning of your video should be exciting and engaging.

– Introduce yourself and your company: Let the viewer know who you are and what your company does.

– Show off the property: This is the essential part of the video! Make sure to show off all the property features, such as the number of bedrooms, bathrooms, square footage, etc.


Create Youtube Titles That Engage Your Audience

Every video needs a title that tells the audience what the video is about. The label can be one of the most critical factors in getting people to watch your video and market your properties.


Creating a title that engages your audience is not as difficult as it seems. It’s about creating something that grabs their attention and makes them want to watch you. Here are examples of attention-grabbing titles on real estate youtube:

  • Touring this Stunning Designer Home with Hotel-themed Interior Design
  • Beach Front Property For Sale in San Vicente, Palawan
  • Inside a Sophisticated Ultramodern Luxury Designer Home in Alabang Muntinlupa City
  • Cozy 3-Story House & Lot For Sale in Multinational Village, Paranaque
  • I was surprised by the Price! SUPERB Value Las Pinas 5BR House and Lot for Sale


As you can see, these titles are all about giving the viewer a taste of what they can expect to see in the video. They are also short, sweet, and to the point.

Create Eye-Catching Thumbnail Images

Another critical factor in getting people to watch your videos is the thumbnail image. This is the image that appears next to your video title on YouTube.


You want to ensure that your thumbnail images are high-quality and eye-catching. They should also be relevant to the video content to properly market your properties. For example, if your video is about a specific property, your thumbnail image should be a picture of that property.


Additional Resources:


Promote Your Videos on Other Platforms

Share your youtube videos on other platforms such as Facebook, Instagram, Twitter, and Linked In. It allows you to reach a wider audience and generate more leads for your business.


When promoting your videos on other platforms, make sure to:

– Use attractive visuals: People are likelier to watch a video with an attractive thumbnail image.
– Write a compelling description: A good description will make people want to watch your video.
– Use relevant keywords: Keywords help people find your video when searching for something related to it.
– Use a call to action: A call to action is a phrase that tells people what you want them to do, such as “watch now” or “subscribe to our channel.”


Monetize Your Youtube Channel

One of the great things about YouTube is that you can monetize your channel. This means that you can make money from advertisements that are placed on your videos.


To be eligible for monetization, you must have at least 1,000 subscribers and 4,000 watch hours over the past 12 months. Once you’ve reached these milestones, you can apply for monetization through the YouTube Partner Program.


There are a few different ways to make money from your videos, including:


– Adsense: Adsense is a program that allows you to place ads on your videos. You will earn money every time someone clicks on an ad.

– Sponsorships: You can also earn money by securing sponsorships from companies. This involves working with a company to promote their product or service on your channel.

– Product Placements: If you have products that are relevant to your videos, you can earn money by placing those products in your videos.

– Affiliate Links: You can also make money by including affiliate links in your videos. This means you will earn a commission on any sales generated from clicks on those links.


Making money from your YouTube channel is a great way to support your real estate business. It can also help you produce better-quality videos, as you’ll have the budget to do so.



YouTube is a powerful tool to help you generate real estate business leads. By creating engaging videos and promoting them on other platforms, you can reach a wider audience and generate more interest in your properties.



If you want to learn more about increasing your traffic on YouTube, check out this course by Elite VA Experts

By subscribing to their mailing list, you can also avail of their 75% coupon.

I hope this has been helpful. Good luck on your journey to becoming a successful real estate agent!



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