How to Boost Real Estate Social Media: Strategies That Work

real estate social media marketing

If you’re not using social media to market your real estate business, you’re missing out on a huge opportunity. Nearly everyone is on social media in today’s digital world, making it the perfect platform to reach your target audience. One of your leads could be on Facebook right now looking for properties. This blog post will discuss some of the best strategies for boosting your real estate social media marketing. By following these tips, you can increase your leads and sales.

1. Utilize Social Media Applications and Plugins

There are a number of social media applications and plugins that can be used to increase your Real Estate Social Media Marketing. Some of these applications include:

  • Hootsuite: This application allows you to manage your social media accounts in one place. You can also schedule posts and track your analytics.
  • SumoMe: This plugin provides tools to help grow your website traffic. One of the most valuable tools for real estate agents is the social share buttons.
  • AddThis: Another great plugin with various tools to increase social media engagement. The sharing analytics tool is beneficial as it allows you to see how often your content is being shared.

Utilizing these applications and plugins can save time and increase your social media reach.

2. Use Hashtags

Hashtags are a great way to get your content seen by more people. When you use relevant hashtags, your content is more likely to appear in search results. Hashtags also make it easy for people to find content that interests them.

Some real estate hashtags to use include:






3. Create Engaging Content

Content is king when it comes to social media. To boost your real estate social media marketing, you need to create engaging and interesting content. Some ideas for real estate content include:

  • Blog posts
  • Videos
  • Infographics
  • Images

When creating content, be sure to focus on quality over quantity. It’s better to have a few pieces of high-quality content than many low-quality pieces.

Your real estate social media marketing strategy should also focus on creating valuable content that helps your target audience. For example, if you’re targeting first-time homebuyers, you could create blog posts with tips for buying their first home.

4. Boost Your Posts

Once you’ve created some great content, you’ll want to make sure many people see it as possible. One way to do this is to boost your posts. Facebook allows you to promote posts with a paid advertising campaign. 

This is a great way to reach more people and get more leads. Another way to boost your real estate social media marketing is to collaborate with other businesses in your area. For example, you could team up with a local home inspector or mortgage lender. By collaborating with other businesses, you can reach a wider audience and get more leads.

5. Use Analytics

It’s essential to track your real estate social media marketing progress to see what’s working and what’s not. Most social media platforms have built-in analytics tools that you can use. Facebook, for example, has Insights. This tool allows you to track your page views, post reach, and engagement.

Using analytics, you can fine-tune your real estate social media marketing strategy and get better results.

6. Hire a Virtual Assistant

If you don’t have the time or resources to implement a real estate social media marketing strategy, you may consider hiring a virtual assistant. A virtual assistant can handle your social media tasks, from creating content to boosting posts.

By hiring a virtual assistant, you can free up your time to focus on other aspects of your business.

Why are these strategies essential in your real estate social media marketing?

The strategies mentioned above are essential for real estate social media marketing because they can help you reach a wider audience, create more engaging content, and track your progress. By following these tips, you can increase leads and sales. 

Please share this post with your friends and followers if you found it helpful! Thanks for reading! 🙂



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