How to Close More Deals: Techniques for Real Estate Agents

Real estate is one of the most lucrative industries in the world. As a real estate agent, you have a unique opportunity to help clients buy and sell properties quickly and easily. But to close more deals, you must master the art of closing real estate deals.


Ben Caballero of Addison, Texas, holds the Guinness World of Records for “most annual home sales transactions by an individual sell side real estate agent,” with 3,556 verified homes sold in a year. He attributes his success to mastering the art of closing real estate deals. In this article, we’ll share techniques you can use to close more deals and increase your earnings.

Ben Cabellero's Techniques on Closing Deals

Build your Network

Connections are essential for real estate agents. This is why it’s crucial to build and cultivate your network, whether in person or online. If you want to close more deals, don’t be afraid to connect with as many people as possible. Connect with other real estate agents, buyer’s agents, and builders. Builders are especially helpful as they can help you access listings that you may not be able to find on your own. 

Share the benefits of new homes with your clients.

Unlike others, Caballero targets new home builders. He believes that selling new homes is more manageable than selling existing homes because builders are eager to sell their products and make the process as simple as possible. According to Caballero, agents must understand the appeal of newly built residences. Many people don’t realize that new homes offer a variety of benefits, including modern amenities and energy-efficient designs. By sharing these benefits with your clients, you can position yourself as an expert who can help them make the best decisions for their needs. Additionally, by working with new home builders, you can help your clients find the right home in the right location at an affordable price.

Utilize Technology

We live in a digital world, and you need to embrace this reality as a real estate agent. Today’s clients expect agents to be tech-savvy, responsive, and up-to-date on the latest trends. To close more deals and set yourself apart from your competition, consider using tools like marketing automation software or CRM platforms. These tools can help you stay organized and efficient while keeping track of your leads and clients. Additionally, they’ll make it easier for you to connect with potential buyers and sellers in an effortless way that feels personalized and authentic.

Assumptive Close

Assume the sale has been made and move on to discussing paperwork or the next steps. For example, you might say, “Great, I’ll just get the paperwork started.” This technique can be effective when the buyer seems hesitant or undecided.

The Take-away Close

When you offer the customer a choice between two options, one less desirable, for example, you might say, “Would you like to buy a home with a pool or without a pool?” This approach can be convenient when the buyer has limited time to decide.

The Authority Close

You use your authority position to convince the buyer to make a decision. For example, you might say, “As your agent, I recommend you put down a deposit now.” This technique can be effective when the buyer trusts your opinion and expertise.

The Objection Close

A closing wherein you address a customer’s concerns head-on to overcome them. For example, you might say, “I understand you’re concerned about the commute. Have you considered that there are plans for a new highway that will make it much easier?” By addressing the customer’s concerns directly, you can overcome their objections and close the deal.

The Benefit Close

Highlight the benefits of purchasing to convince the buyer to decide. For example, you might say, “If you put down a deposit now, you’ll lock in today’s low-interest rates.” This technique can be effective when the buyer is motivated by saving money or getting a good deal.

The Collaborative Close

Work with the buyer to make a mutually beneficial decision. For example, you might say, “What do you think would be the best course of action?” This technique can be effective when the buyer wants to feel like they are part of the decision-making process.

The Emotional Close

Appeal to the buyer’s emotions to convince them to make a decision. For example, you might say, “I know how much you’ve been wanting to find a new home; let’s make this happen.” This technique can be effective when the buyer is motivated by feelings such as happiness, excitement, or relief.

The "Because" Close

Give a reason for why the customer should decide to persuade them to do so. For example, you might say, “I think this is the perfect home for your family because it has everything you were looking for, and it’s within your budget.” This technique can be effective when the buyer wants a logical reason to purchase.

The Soft Close

Make a statement that isn’t directly related to buying a home, but that could lead to a discussion about purchasing a home. For example, you might say, “It sounds like your family is growing! Has everyone outgrown their bedrooms?” This technique can be effective when the buyer isn’t directly considering buying a home, or you want to draw out more information from them.


When negotiating on behalf of clients, be sure to present yourself as an expert who knows how to get the best possible deal for them. This will put people at ease and help convince them that working with you is in their best interest.


You need to understand the needs and motivations of potential buyers so that you can offer them what they’re looking for at a price they’re willing to pay. Additionally, it’s important to know what similar homes in the area have sold for recently so that you can base your negotiations around comparable properties.


If you need additional help negotiating on behalf of clients, consider working with a team of real estate professionals who can support you throughout the process. By partnering with other experts like lawyers or accountants, for example, you’ll be able to present yourself as a committed and capable negotiator.

Emphasize Your Knowledge and Expertise As a real estate agent

Build trust with your clients and show them you have the knowledge and experience to help them achieve their goals. Adding value through education can go a long way.

Be Reasonable with the Price

When negotiating on behalf of clients, be reasonable with the price. As you work toward a deal that meets everyone’s needs, ensure that your clients feel confident in their decision and don’t try to take advantage of them or overcharge for services.

Overcome Objections

Be prepared to overcome any objections your clients might have. This may involve taking the time to understand their concerns or motivations and then addressing those concerns directly when negotiating on their behalf. You can help your clients make the best possible decisions for themselves and their future home purchases with patience and persistence.

Reassure your Potential Buyers

When working with potential buyers, reassure them and build their confidence that you understand their needs and can help them find the perfect home. This may involve listening closely to their concerns and questions, using positive language, offering expert advice and guidance, and building long-term relationships based on trust. With the right approach, you can close more deals in your real estate career by helping your clients make well-informed decisions that are right for them.

Whether you are a new or experienced real estate agent, there are many techniques you can use to close more deals. Some of these include focusing on benefits rather than features when highlighting properties, appealing to your client’s emotions, offering creative solutions or compromises during negotiations, being reasonable with prices, and reassuring your clients. With the right approach and commitment to helping your clients succeed, you can build strong relationships, close more deals, and grow your business in the real estate industry.



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