How to Sell Online: The Ultimate Guide for Real Estate Agents

Technology has ultimately changed the real estate industry over the past few decades. In the past, agents relied heavily on in-person interactions and interpersonal relationships to build their business. However, today’s buyers are increasingly turning to the internet to research properties and connect with agents. To stay competitive, agents need to have a solid online presence. Fortunately, several easy and effective ways to sell real estate online exist.

In this blog post, We’ll cover everything from building an effective website to using social media and other digital marketing strategies. At the end of this article, you will be well-versed in how to sell online.

Building a Website

Your website should be user-friendly and informative, giving visitors a clear idea of what you do and how you can help them. In addition, your website should be optimized so that prospective customers may discover you simply while doing an online search.


There are several different ways to build an effective real estate website. If you’re unsure where to start, we recommend hiring a professional website developer/designer. Once your website is ready and running, populate it with high-quality content that will help you rank in search engines and attract visitors.


Some of the best types of content to include on your real estate website include:

  • Detailed property listings with photos and descriptions
  • Blog posts about the real estate industry, local market trends, or how to buy or sell a home
  • A portfolio of your past projects
  • Client testimonials
  • Your contact information and social media profiles

By providing value, you’ll be more likely to convert website visitors into paying customers.

Social Media Marketing

Social media has become helpful in acquiring new customers and concluding business transactions. According to research by the National Association of Realtors, around 77 percent of realtors use social media in some capacity or another for real estate. When looking for a new house, the majority of millennials (99 percent) and baby boomers (90 percent) start their search online. Therefore, now is the time to begin utilizing social media to market real estate if you have not done so.


There are several strategies to market real estate using social media. However, being regular and active with your posts is essential. Try to publish fresh material at least once or twice every week, and engage with your fans often.

Best social media platforms for selling real estate include:


With over two billion monthly active users, Facebook is one of the best places to reach a large audience. You can use Facebook to share listings, blog posts, and other types of content with your followers. 


Twitter is ideal for sharing brief tidbits of information or linking to longer pieces of content because of its 140-character limit. Realtors can use Twitter to share listings, market updates, or helpful tips for buying or selling a home.


Instagram is a visually-focused social media platform perfect for real estate agents. You can use Instagram to share photos and videos of properties, open houses, and local landmarks. Be sure to add hashtags and geotags to reach a wider audience.


You can promote yourself as an industry thought leader by using LinkedIn to distribute your resume, blog entries, and other material forms to attract more connections to you.


Market your Properties on Tiktok

TikTok is very popular nowadays, particularly among millennials. TikTok is an excellent platform for sharing short videos, and it’s perfect for real estate agents who want to show off their listings creatively.


You can use TikTok to give potential buyers a tour of the property, highlight its best features, or even show off the neighborhood. Be sure to use relevant hashtags and tags so that your videos appear in searches.

Join Online Communities

Another great way to sell real estate online is to join online communities related to your industry. These communities are an excellent resource for networking, sharing information, and finding potential clients. The key is to find a community that’s relevant to your interests and actively participate in the discussions. Adding value to the conversation will make you more likely to attract potential clients’ attention.

Author Guest Posts

Guest blogging is an excellent method for gaining exposure to a broader audience. You may contribute your ideas and experience on a variety of subjects as a guest blogger on real estate-related blogs and websites. In your author bio, provide a link to your website or blog so prospective customers can discover more about you.

Develop a Solid SEO Strategy

To sell properties online, you must have a great SEO plan. SEO is the process of optimizing your website and its content for search engines. By ranking higher in search results, you will increase your chances of attracting the attention of prospective customers searching for houses in your region.


Ways to improve your SEO include:

  • Optimizing your website for local search
  • Creating keyword-rich titles and descriptions

Register in Property Listing Websites

Property listing websites are another great way to market your real estate business online. These platforms allow you to list properties for sale and reach a large audience of potential buyers. Some of the most prominent real estate listing websites:

Create an account on one or more of these platforms and start listing your properties. Include high-quality images and comprehensive descriptions to entice consumers.

Content Marketing

Content marketing focuses on producing and disseminating meaningful, relevant, and compatible content to attract and retain a clearly defined audience and, ultimately, drive lucrative customer action.

When it comes to real estate, some of the best types of content to create include:

  • blog posts about the industry or local market
  • how-to guides for buying or selling a home
  • lists about the best neighborhoods in the area
  • infographics about the real estate process
  • videos of properties or open houses

You can distribute this content on your website, social media platforms, and other channels.

Email Marketing

Email marketing allows realtors to maintain relationships with previous customers, prospective prospects, and other real estate industry experts. You can use email to send out:

  • monthly newsletters
  • market updates
  • new listing information
  • helpful tips for buying or selling a home

To get started, collect the email addresses of your contacts and start sending out content regularly. Be sure to segment your lists so that you’re sending relevant information to each group of people.

You can start your email marketing with free tools online like MailChimp or Constant Contact.

Paid Advertising

Paying to advertise is an excellent strategy for reaching more people with your real estate content. You may reach prospective buyers and sellers in your area with paid advertisements on Google, Facebook, and Instagram, amongst other channels.


When creating your ad campaigns, be sure to include:
– relevant keywords
– attractive visuals
– a solid call to action


You may instantly generate leads with sponsored advertising with little effort.

Get a Social Media Manager

If you’re inactive on social media, you miss out on an excellent opportunity to connect with potential clients. These days, potential homebuyers and sellers are using platforms like Facebook, Twitter, and Instagram to find real estate information.


One of the best ways to ensure you’re regularly posting fresh content is to hire a social media manager. A social media manager can help you create and curate content, schedule posts, and engage with your audience.

While it requires time and money, hiring a social media manager can be a great way to start online marketing.

How to Sell Online: Helpful Tools and Resources

To help you get started, here are a few helpful tools and resources

  • Hootsuite: A social media management platform that allows you to schedule posts in advance and track your performance.
  • CoSchedule Headline Analyzer: A tool that helps you write attention-grabbing headlines for your blog posts and other content.
  • Google Analytics: A free platform that provides insights about your website traffic.
  • Canva: A free online platform that makes it easy to create visuals for your blog posts, social media accounts, and more.

By following the tips in this guide, you can start selling real estate online in no time. Any other valuable advices for realtors on how to sell online? Let us know in the comments below.



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