Tiktok 101: A Beginner’s Guide for Realtors

There’s no doubt that TikTok is one of the hottest social media platforms. With its rapid growth and widespread adoption, it’s no wonder that businesses of all industries are eager to jump on the TikTok bandwagon.


Tiktok has more than 750 million monthly users and is still growing. This makes it an ideal platform for realtors to showcase their listings, personalities, and brand.


What is Tiktok and How Does it Work?

TikTok can be a powerful tool for marketing properties and connecting with potential buyers.

Like any other social media platform, TikTok allows realtors to share photos and videos of properties. But TikTok also offers unique features that can help realtors stand out from the crowd. For example, TikTok’s “duet” function lets users record themselves watching a video alongside another user’s clip. This can be used to great effect by realtors, who can duet with clips of celebrities or influencers who have visited their properties.


In addition, TikTok has several features that make connecting with potential buyers and sellers easier. For example, the “For You” page algorithmically curates content based on a user’s interests, making it easy to find relevant videos. TikTok also offers a “Nearby” function that allows users to find other TikTok users in their area. This can be useful for realtors looking to connect with potential clients who may not be actively searching for a new home. Ultimately, TikTok provides realtors a unique opportunity to connect with potential buyers and sellers in a fun, creative, and efficient way.


How to Get the Most Out of Your Content Creation Time with Tiktok as a Realtor?

The great thing about TikTok is that it’s extremely easy to use, and you can start creating content within minutes. If you’re a realtor, there are a few things you should keep in mind when creating your videos:


1. Keep it Short and Sweet: Since TikTok videos are limited to 15 seconds, you’ll want to make sure your videos are short and to the point. Realtors can use this time to showcase a listing, highlight a neighborhood, or give a quick overview of their services.


2. Be Personable: TikTok is all about being personal and relatable. Take the opportunity to show off your personality and let your viewers get to know you.


3. Be Creative: There are endless possibilities when creating TikTok videos. Get creative with your content and try to think outside the box. If you’re stuck, look at other realtors on TikTok for inspiration.


4. Use hashtags. Hashtags are an excellent way for people who aren’t already following you to discover your videos. Ensure that the hashtags you use are related to your business and industry.


5. Promote Your Brand: Take advantage of TikTok’s branding features to promote your business. You can add a link to your website in your bio and include your logo and contact information in your videos.


The Benefits of Using TikTok as a Realtor

There are several benefits to using TikTok as a realtor. Here are a few of the most notable ones:


1. Reach a Wider Audience: TikTok has a large and varied user base, which lets you reach people you wouldn’t be able to reach otherwise through other channels.


2. Showcase Your Listings: TikTok is the perfect platform to showcase your listings creatively and engagingly.


3. Boost Your Brand Awareness: As we mentioned before, TikTok offers branding features that allow you to promote your business and increase your brand awareness.


4. Stand Out from the Competition: With so many businesses using TikTok, it’s essential to make sure you’re standing out from the crowd. Be creative with your content and show your unique personality and brand.


5. Generate Leads: TikTok can be a great way to generate leads. Use calls-to-action in your videos and include links to your website or contact information.


Content Ideas for Realtors

Now that you know how TikTok can help you as a real estate agent, it’s time to start thinking about what content you want to make. Here are some suggestions to help you get started:


1. Showcase Your Listings: As we mentioned, TikTok is the perfect platform to showcase your listings creatively and engagingly.


2. Share Tips and Advice: Use TikTok to share your industry knowledge with your viewers. You can give tips on buying or selling a home and offer advice on homeownership.


3. Highlight Your Neighborhoods: Realtors can show off the different areas they work in with TikTok. This is an excellent way to display your listings and what each location offers.


4. Give an Insider Tour: Take your viewers on a tour of one of your listings and give them an insider’s view of what it’s like to live there.


5. Share Your Listing Videos: In addition to showcasing your listings, you can also share your listing videos with your followers. This is an effective way to generate leads and get people interested in your properties.


TikTok offers endless possibilities for realtors looking to create creative and engaging content. Keep these tips in mind as you plan your videos, and don’t forget to have fun!


How to Get Started With Your Own Real Estate Marketing On TikTok Today

Now that we’ve answered some of the big questions you may have about using TikTok as a realtor, it’s time to get started!



The first step is creating your account. Install the app and sign up with your phone number or email address. Once you have an account, take some time to fill out your profile and add a profile picture.



Next, start browsing through the app and familiarize yourself with the content that is already out there. If you find something interesting, click on the heart icon to save it to your favorites. This will help you quickly find videos when you want to post them later.



TikTok makes it easy to get started. You can either upload videos from your camera roll or record them directly in the app. You can add filters, effects, and music when recording a video to make it more engaging.



After creating your video, it’s time to add a caption and hashtags. The caption is important because it’s your opportunity to tell people what your video is about and why they should watch it. Hashtags are also important because they help people find your video when they’re searching for specific topics.



And that’s it! You’re ready to start posting videos and promoting your real estate business. Remember to be creative with your content, use hashtags, and promote your brand. If you do all these things, you’ll be well on your way to success on TikTok.


Additional Resources:

Want to learn more about Tiktok Marketing? Check this course by Elite VA Experts “TikTok Marketing



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